Features:

• The first edition of Bartending For Dummies, (9/1997) has had strong sales since its publication in September 1997 with net sales of 273,000 net copies to date. Bartending For Dummies, 2E published in September 2003 has sold over 78,050 copies net to date.
• A study performed by the State University of New York estimates that half of all money spent on alcoholic beverages is spent for consumption at home.
• "Drinking trends change -- New, interesting products enter the market, others drop out of fashion. It's vital in this industry to stay fresh and keep pace of what people want. Innovation is the key to developing a dynamic beverage program." (American Mixology Online) Bartending For Dummies, 3E will provide detail on a variety of new bartending products, mixed drinks, and preparation methods.
• New and innovative tips on stocking up and equipping a bar from the latest liquors and mixers to stemless glassware and trendy tools.
  

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About the Author:

RAY FOLEY (Basking Ridge, NJ) is the founder and publisher of Bartender Magazine, which has a current circulation of over 150,000 and Bartender.com, which receives over 2.5 million, hits per month. Bartender Magazine is the only magazine and website in the world specifically geared towards bartenders and one of the very few primarily designed for servers of alcohol. Foley has been a professional bartender for more than 20 years. He is also the author of The Ultimate Cocktail Book, The Ultimate Cocktail Book II, The Ultimate Little Shooter Book, The Ultimate Little Martini Book, and more. He is the founder of the "Bartender hall of Fame," which recognizes and honoring bartenders from around the country for their community service and expertise in mixology. Foley judges numerous bartending competitions around the world and frequently contributes to media stories about spirits and bartending.

Other Information:

ISBN13: 978-0-470-05056-9
ISBN10: 0-470-05056-X